An open letter to Colt Manufacturing…
Dennis Veilleux President & CEO
Colt Manufacturing Company
P.O. Box 1868
Hartford, CT 06144
Like it or not, the AR-15 is pretty much the gun that is associated with mass murders in the United States. Whether this is a formal or informal moniker, I can’t imagine it’s the type of association anyone would want for themselves or their business operations. And certainly if I knew of someone who owned such a weapon, I would undoubtedly steer clear of them under any circumstances given this weapon’s role in so many mass-murders.
After the events of today in Parkland, Florida (a place I’ve never heard of until today) involving the murder of over a dozen innocent victims at the hands of another deranged individual carrying another AR-15, I would like to believe that you and your board members would feel compelled to take some kind of public action that attempts to convince the general public that these events do not sit well with Colt (or any gun manufacturer).
I realize that several other manufacturers make their own versions (clones) of the AR-15 since the expiration of the patent, but it is the Colt name that has the greatest association and would ultimately make the most contribution in the weapon’s reduced role of slaughtered, innocent Americans.
If this has not come up in conversation, I would ask you to consider it. Perhaps even read this. And, I would further challenge you to make a public statement accompanied with swift action—that Colt is undisputedly determined to rid itself of being the gun manufacturer that makes the mass-murder weapon of choice.
It’s a crazy idea, and probably not the best for short-term profits, but what if Colt denounced the AR-15 by ceasing its manufacturing immediately? Yeah, I know, not the smartest business plan, but surely you agree that even the life of one innocent person is more valuable than any decision that is best for business? You do, don’t you?
I dare you to announce to the world that a human life is more valuable than gun sales. I double-dog dare you.
And in making this simple statement and action, you could also apply some of your “Colt leverage” to the other AR-15 clone manufacturers. And, with any luck, suddenly the rightful demonization of this weapon of mass murders would commence. Oh sure, there will be those few who snatch up the remaining ones, but in the long run, the AR-15 will become the “Weapon of the Whack’o”—to the point that few would brag of having one or ever bring one out for show and tell. That might boost gun sales in a different—more responsible way. Imagine if that happened. Imagine Colt transforming from the manufacturer of America’s favorite mass-murder weapon, to the manufacturer of responsible gun ownership.
Ford quit manufacturing the Pinto when they were associated with blowing up from rear-end collisions… surely the civil-minded folk at Colt could do the same with the AR-15—America’s mass-murder weapon of choice.